Let’s face it – we are living in an era ran by information. A digital world that is full of it, and where businesses find it hard to organize and streamline their content. Luckily, there are geniuses that came up with great solutions for this problem – bringing us tools that streamline post organization to another level.
All of the big brands and big names on Instagram now share one secret – they schedule posts. This secret is actually a simpler way of managing your own visual content campaigns, all while getting to know your audience better.
Why Schedule Posts On Instagram?
Nowadays, the best way to post on social media is to find the right time for it. And no, that doesn’t include setting up your alarm clock or being awake for your audience. Instead, it means using a couple of tools that do that for you automatically.
Still, a lot of people wonder why scheduling Instagram posts is good. There are many answers to this question, and a few things you should do to maximize your Instagram posting potential, including:
Find the right time to post on Instagram – Scheduling your Instagram posts works because you might want to research for the best time to post photos and hit your audience when it’s most ready. As soon as you discover when they are online and mostly active on Instagram, you can start scheduling.
Create and curate better content – Now that you know when to post on Instagram for your business, you should collect all the content for your Instagram feed. Now, if you are creating your own content, the best way to maximize your time is to have your ‘shoot days’ where you create tons of content for your Instagram at one time. And if you are doing a mix of both, you can still gather all your content in one place and schedule Instagram posts accordingly.
Plan your Instagram feed – Scheduling is also great because it lets you plan your Instagram feed and see when your audience is most active. This way, you can plan your feed better and make it look amazing. After all, it takes a certain effort to make all your individual photos look good besides each other, right?
Auto-schedule – Putting your Instagram on Autopilot works only after finding the best time to post on Instagram, collecting your content and spending a lot of time in researching. Speaking of, creating your own Instagram queue will make your life and work a lot easier.
Look at your competition – If you are new to Instagram, a great way to start finding out the best times to post is to see when the experts do it. Basically, start following the big names in the industry and gain insights into their marketing strategy. By seeing how many followers they have, you can also see how they grow and at what times are they most active on the platform.
The truth is, Instagram now has more users than Twitter (700+ million) and an increasing set of features including machine learning products like the face filters, new advertising methods as well as Stories, carousels etc. This is obviously a reason more to consider this network among your favorites and dedicate to it with your full potential.
To help you do that, we are shifting from the tips to actual apps that you can use to schedule Instagram posts in the blink of an eye.
The Best Tools Used To Schedule Instagram Posts
First on our list is a tool that makes scheduling a lot easier than you thought. It is called ScheduGram and it basically lets you edit your photos once you upload them. There are tools available that include cropping, adding effects and even enhancing your images.
A great thing with this tool is that when your photos or videos are ready for Instagram, you can schedule them and even request a notification to arrive via email once they have been published. This way, you can manage multiple Instagram accounts and give access to tons of users.
The cost of this tool is $13/per month and comes with a 7-day free trial.
Next on the list is Latergram, an app that lets you schedule posts from a browser or use the mobile iOS app to do that. However, this app is quite limited to upload only individual images. That means that you can schedule and organize your Instagram posts – but not post them on behalf of the app.
Instead, the app will send you a reminder at the scheduled time that you can open and finally post the photo you wanted via Instagram. In a nutshell, this app works like a glorified editorial calendar for Instagram because you still need to post the photos yourself by .
On the good side, it is free to sign up and starts at $9.50 per month.
3. Onlypult (ex: Instapult)
You can manage multiple Instagram accounts with Onlypult – an app that lets you and other administrators schedule Instagram posts in an easy way. Additionally, you can upload single or multiple images on the web based tool.
Aside from scheduling, Onlypult lets you edit your images and filter them out, as well as schedule them after you do that. Thanks to the web functionality, you can also delete scheduled updates. The flexibility, ease of use and effectiveness of this app are really nice. On top of that, their customer support is always friendly and willing to solve any issues that may pop out of nowhere.
Also, Onlypult comes with a great feature that stores your tags so that you can use them – by category. This makes copying and pasting your hashtags easier than ever before. Oh, and there is already a base of popular hashtags categorized and ready to use without even touching your keyboard.
The cost of the app is $12 per month with free signup and trial version.
Very similar to Latergramme with a few exceptions is one way to define TakeOff. Available for both Android and iOS mobile markets, it lets you schedule images – but once again – doesn’t actually post them for you. This is mostly because Instagram allows companies to access their API.
A great thing in this app is the hashtag suggestion tool and the recommended times to post feature that let you post when your followers are most engaged. The difference though is that TakeOff does not apply filters and effects within the app – but instead – reminds you and gives you an option to open it in Instagram or another editor and edit your photos more.
Still, the interface of TakeOff is easy to use and the app is free, with premium options that are priced from $9.99 and up.
One of the most popular social media management tools on the list is Hootsuite. This app has been around for a couple of years ever since the dawn of Instagram. It lets you schedule posts on Instagram – and all social media posts in general – in a great way. All you need to do is link your Instagram profile to Hootsuite and start scheduling.
Since Instagram is a social network with manual posting, you should also install the app on your phone and sync it to your computer.
Once you add your profile inside and sync it with your phone, you can take the time to craft your perfect message with your amazing image and schedule the post.
Hootsuite offers a free version of the tool, with up to 3 accounts. However, the premium package is the bestseller.
Formerly known as UnfollowMe, this app packs an user-friendly interface that is free to use. All you need to do is login with your Instagram account and you are off to a great start.
You can easily add images and create messages or hashtags and then post or either let the app do the posting for you.
Just like Hootsuite and Latergram, this app works with a mobile version that catches the images from the desktop version, which is why you need a sync on your phone as well. A lot of users say that Crowdfire is great because aside from scheduling, it provides you with nice stats about your followers and unfollowers and lets you whitelist or blacklist users.
It doesn’t matter if you sleep, are on vacation or just out of the office. With Crowdfire, you can post to your Instagram and develop your strategy in a way that does not bother you.
The app is free and can also be used for Twitter.
One of the main competitors of Hootsuite is Buffer, another app that took the world by storm with its amazing social media organizing toolkit.
Buffer is very popular nowadays and a wonderful app that manages your social media accounts. With Buffer for Instagram, you can publish and schedule posts.
Even though Instagram does not allow services like Buffer to publish posts on your behalf, you need to sync your phone with the desktop app – which is why Buffer exists as a standalone version for Instagram in the same time. What it does is send a push notification to your mobile device along with a preview of your post and a copy of your caption – which is a really handy feature.
As you can see, there are many tools that you can use to schedule your Instagram posts and start in the right way – quickly and effectively.
So, When To Schedule Posts On Instagram?
In order to help you out a bit with your posting, let’s see when are users most active – and ready to make a decision, buy a product or download an app.
Generally speaking, most of the apps offer you a sneak peak of the best time to post.
However, you still need to figure out these times yourself based on your audience – and find out when your followers are interacting with posts the most.
To do that, you can use the app called Iconosquare which is free and shows the days and times when people interact with you the most. The information is presented to you in a nice graph where the darker and larger dots stand for the times and days when most users view and interact with your posts in one way or another.
This way, you will know when to post rather than guess the times. Using the analytics data from Iconosquare will help you tailor your posting times and create a bigger impact and interaction for each post in your feed.
According to some research by Hootsuite, the best time of the day for posting on Instagram is actually around 8pm in the evening for North America – and the beginning of the day for Australia. However, you may have an entirely different target audience, so don’t fall too much for these details.
A Final Word
In the end, scheduling your Instagram posts means growing your engagement on the social network.
The truth is, no one has the time to do manual posting every day. In an era where every photo is worth it on a great social network like Instagram, you should definitely do your homework and find the app that works for your needs and budget.
Essentially, that is an app that posts for you and sends you a notification for it. As long as you got a partner of that kind, you are definitely free of worries.